Today, a majority of businesses are going online for the express purpose of growth, and the same is true for tours and travel companies. Earlier, travel companies could operate completely offline, but recent developments in the digital landscape have made that a little difficult. Tourists today have the internet at their fingertips, and will research every aspect of their upcoming trip before actually taking it. As such, a well-made website developed by a good website design company can prove extremely beneficial to both you as well your potential customers.
Here are 5 of the most important benefits having a website can provide to a travel company.
Table of Contents
24/7 Online Presence builds Credibility
The most important reason to consider making a website for any business is a 24/7 online presence, and it is no different for a tours and travel company. If you have a website, potential clients can always find you from anywhere and anytime, even beyond business hours. Not only does this secure revenues, but it brings your business credibility. Most people today expect a brand to have an online presence, since they wish to be able to find whatever they are looking for by searching on the internet.
A good website essentially becomes the face of the company. It helps visitors save time and effort when researching trips to take. It also helps potential customers clear any doubts they may have when booking your services. Most importantly, a good and user-friendly website not only makes users more comfortable interacting with it, but also makes them more likely to want to try your services.
A website will also help you create a network by cooperating with other companies and services in the business. For example, if an overseas travel agency is interested in providing to customers a tour plan that you offer, you can partner up with them to provide all of the local services you have access to thanks to your network. A travel partner network can be a great way to bring in customers and tourists from across the world, and essentially get to advertise yourself across the world.
Better Promotion and Business Growth
A good travel agency website is one that is packed with information for travelers. It will ideally have a blog with information regarding places of interest, historically and culturally significant monuments, entertainment venues, restaurants, galleries, and so on. It should have reliable information about timings, ticketing prices, and entry and exit systems. With credible information in your website, you would also have the added advantage of being able to present and sell tour packages from the same site.
Having a website also puts in your hand the whole arsenal of online marketing techniques to boost your online presence. Firstly, you are not limited by social media posts, since you can use them to make potential customers click on links to your website. A properly SEO-optimized website having appealing landing pages that load fast and actually solve the visitors’ queries will not only make sure that these people stay on your site, but also boost your site’s search engine rankings and help you reach a wider audience and a wider market.
Tools like Google Search Ads will help you reach customers with higher accuracy and reliability, since they will be able to see ads for your website whenever they’re searching for services you can offer. Tools like Google Display Ads, Facebook Ads, and Instagram Ads make sure that you can also reach potential customers who may not currently be actively looking for your services. You can also use analytic tools to identify your typical customers, what they look for, and how they find your site, and then you can adapt your business plan accordingly in order to get the maximum returns.
At the end of the day, text will not draw in people, good visuals will. And this is where a website can give your travel company an advantage no other platform can. Interactive images can play a very important role in influencing potential customers over their holiday destination. Similarly, you can also upload well-made videos from your previous trips which will not only form a good impression with the customers, but also cement your reliability in their minds.
You can use such high quality visual media to provide details of the tour and of the destinations, the daily itineraries, the activities that tourists can engage in the various places, the food they can expect, the entertainment and night-life they can experience, and other maybe even some other experiences that only you can provide. Similarly, you can use past photographs to advertise upcoming tours as well, getting potential customers ready and excited about what’s to come.
Using today’s technology, top website designers can also make it possible to have virtual tours within the website itself, so that a visitor can indulge in the beauty of a location without actually having to be there. It obviously won’t be the same as actually being there in person, but they’ll definitely know whom to contact should they wish to visit.
Having a website will allow your travel business to cut costs in every single way. You can not just use the site to advertise and sell your services and tour packages directly to customers, but even remove the need for a brick-and-mortar store altogether. This eliminates quite a bit of large operating costs, such as rental, utilities, staff salaries, etc. Online marketing might soon also remove any need for physical advertising such as billboards, flyers, or newspaper classifieds. With such overheads gone, you could even consider lowering the prices for your services, which will give you an even greater competitive edge over other travel businesses.
Customer Service and Reviews
Websites provide a much easier manner of dealing with customer service. With a detailed and well-written FAQ section integrated into your website, you can save a lot of customer service costs, as well as a lot of time. This way you can also provide customers with a lot more information than they initially needed, encouraging positive customer relations as well in the long run.
Furthermore, a website allows your customers to book your services online directly. It will allow them to customize and book their own travel package, and a well-made website will have all the necessary information that they need to make their decisions. With information like hotel prices, trekking routes, clubbing choices, and more, the customers would ideally not even have to leave your website as they make their decisions and customize their packages.
Having a testimonial or reviews section can also prove helpful if you indeed have customers that are exceptionally happy with your service. Firstly, you get to show off the positive feedback that your company receives. Secondly, such feedback also encourages further clients to arrive at your website and purchase your services.