Almost everyone enjoys memes. People share memes daily with their family and friends. Not only do memes represent the culture of our daily lives but also elevate our moods. But, do you know that memes are also capable of improving your SEO and marketing tactics?
A meme is a media visual concept that showcases a particular life situation or idea as well as characteristic features such as comedy and irony. Due to their extreme popularity, memes are also becoming one of the most viral sensations amongst millions of internet users.
The word ‘meme’ was first introduced by Richard Dawkins in his ‘The Selfish Gene’ in 1976. However, back then memes were used to describe the basic units of all cultural and important information.
Remember that not every meme is popular. If you want your content to become viral, you need to use emotional and relevant memes. Additionally, make sure the memes are funny.
How Memes Can Promote SEO and Marketing?
As memes are one of the most shared content in the world, using the meme properly will help you to achieve good results in your business marketing. The first company to use memes for their branding purposes was LOLCATS Company. After witnessing their success, various other brands have started to use memes to enhance traffic on their business website.
Here are few reasons why memes will help you to get backlinks and traffic to your website.
Even though the internet is the best place for marketing business, not all people leverage the benefits of the internet for their business marketing purposes. Many people use the internet to view entertaining content including looking at dark humorous pictures and watching funny videos. The importance of the situation as well as the simplicity and ease of perception makes users share memes with their friends. This will ultimately make your content viral.
Accessibility and Simplicity
If you want to create funny and viral-ready memes, you don’t have to allocate additional budgets for this purpose. Some basic photo editing skills, a good sense of humor, and a creative mind are more than enough to develop enjoyable memes. As memes don’t require higher knowledge of editing skills, you can easily create them within a few minutes. However, if you don’t have any experience of creating memes, consider visiting Meme Scout.
Backlinks, Shares, Likes, and Traffic
Visual contents receive a massive response on social media platforms. Memes can help you to enhance the engagement rate of your pages. Additionally, memes occupy the first position amongst all the other types of content on the internet. This means that you can utilize the benefits of memes in your marketing and SEO strategies. As per Brightedge, SEO will increase the visibility of your brand.
Selecting Memes for Your Target Audiences
No matter if you’re using SEO or SMM strategies, it’s extremely important to determine your target audiences. The same theory is also applicable to memes. If you’re targeting the Gen Z crowd, create memes that are relevant to them. However, not all people will be able to interpret the memes that are created for Gen Z audiences.
To boost the traffic and backlinks of your website, upload memes on all the social media platforms. The more social media accounts you have, the more likely your meme will become viral. Make sure that your memes are understandable and funny. If you upload witty memes, people will share them without any hesitation.